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Renowned Nigerian music producer Osabuohien Osaretin, popularly known as Sarz, has shed light on the significant disparity in earnings between Nigerian artistes and their Western counterparts from music streaming.
Speaking on the Afropolitan podcast, he attributed the revenue gap primarily to geographic location and varying economic conditions. Sarz stated that the cost required to market and promote a song in Nigeria is comparable to what is spent in foreign markets, yet the financial returns from streams remain vastly different.
According to him, one million streams originating from the United States typically generate between $3,000 and $5,000 for the rightsholder. In stark contrast, the same number of streams from Nigeria yields only approximately $300 to $500. He explained that this discrepancy is driven by the higher subscription fees paid by users in Western countries, which are supported by stronger economies and greater purchasing power. Despite the significant effort and investment involved in creating music locally, the revenue per stream is drastically lower due to these market fundamentals.
Sarz further noted that while Nigerians possess a profound passion for music, many fans cannot afford premium streaming subscriptions. This economic reality limits the overall revenue pool available to local artistes, making it challenging to monetise their popularity effectively. His comments highlight a broader structural challenge within the Nigerian music industry, where global appeal and local consumption do not yet translate into equitable financial rewards for the artists and producers behind the hits.
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